Whether it is promotion, the website or even the online registration of participants, at a minimum, technology is always present. This presence, often software at the start, goes beyond convenience. It becomes strategic and creates value, either because it digitizes and automates unproductive manual tasks (listing, check-ins, visitor information, etc.), or because it generates business opportunities (matchmaking, lead capture , analyses, etc.) or customer attraction/retention via the user experience (registration process, mobile application, online services, etc.). Short. UNAVOIDABLE.
But now, an event has a before, an after but above all a “during”. And it is precisely on this condensed time that technology takes on a particular form. It is essential to understand how to better control its on-site deployment and the efforts / risks / benefits that this entails.